When Do iPhone Prices Drop in the UK?
iPhone pricing in the UK follows a more predictable pattern than most tech, but there are still windows throughout the year where significant discounts appear across UK retailers.
🍎 New iPhone Launch (September)
Every September, Apple releases a new iPhone. Within days, the previous model drops £50–£150 across all UK retailers.
🖤 Black Friday (November)
Amazon, Currys and John Lewis all discount iPhones during Black Friday. Cuts of £50–£100 are common on current models.
⚡ Amazon Prime Day (July)
Amazon UK regularly includes iPhones in Prime Day deals. Previous-gen models see the steepest cuts.
🎁 Boxing Day & January
Post-Christmas iPhone discounts appear at Currys and John Lewis as they compete for January sales traffic.
🔄 Retailer Price Matching
When one retailer drops an iPhone price, others often follow within hours. These matches can be short-lived.
📦 Stock Clearance
When retailers clear older iPhone stock before a new launch, prices can drop significantly without announcement.
Which iPhones Can You Track?
Latest iPhone Models
Current iPhone models rarely drop below RRP in the first few months after launch. But setting a price alert at your target means you'll be notified the moment a retailer runs a promotion – without having to check daily. Amazon in particular runs quiet discounts on new iPhones that don't get widely advertised.
Previous Generation iPhones
The best value iPhone deals in the UK are almost always on the previous generation model. When Apple launches the iPhone 17, the iPhone 16 drops in price across every retailer almost immediately. Setting an alert before the launch means you catch the drop the moment it happens.
iPhone Storage Variants
Each storage variant – 128GB, 256GB and 512GB – has its own product listing and its own price movement. The 256GB model is typically the best value and sees discounts most frequently. Track the specific variant you want by pasting its URL.
Tip: The 128GB model drops first and furthest. If storage isn't a priority, tracking the base model gives you the best chance of a significant discount.
Which UK Retailers Sell iPhones?
All of the following retailers stock iPhones and can be tracked with BuySignal:
- Amazon UK – frequent quiet discounts, especially on previous-gen models
- Currys – regular trade-in and bundle promotions that reduce the effective price
- John Lewis – occasionally price matches Amazon and Currys
- Argos – stocks selected models and discounts during major sale events
- Very – seasonal sales and promotional pricing throughout the year
How BuySignal Works for iPhones
- Find the exact iPhone model and storage you want on any UK retailer
- Copy the product URL
- Paste it into BuySignal and set your target price
- Pay once (£5) – your alert stays active until triggered
- Receive one email when the price reaches your target
Changed your mind about the model? You can update the product link at any time while your alert is active – no need to pay again.
Frequently Asked Questions
Can I track a specific iPhone colour or storage variant?
Yes. Each colour and storage variant has its own URL on retailer sites. Paste the exact URL for the variant you want and we monitor that specific listing.
How long does my iPhone price alert stay active?
Your BuySignal stays active until your target price is reached. No expiry date, no monthly fees – pay £5 once and the alert runs indefinitely.
Will the price drop enough to be worth waiting for?
That depends on the model and your target. Previous-gen iPhones typically drop £50–£150 after a new launch. Current models drop £30–£80 during major sale events. Setting a realistic target increases the chance of your alert triggering.
Can I track refurbished iPhones?
Yes, if the refurbished listing has a stable product URL. Paste it into BuySignal and set your target price as normal.
Will I receive spam or marketing emails?
No. BuySignal sends exactly one email – when your target price is hit. Nothing else, ever.