When Do TV Prices Drop in the UK?
UK TV pricing follows a well-established annual cycle, but the biggest drops are concentrated around a few key events. Knowing when to set your alert – and at what price – is the difference between paying full price and saving hundreds.
🖤 Black Friday (November)
The single biggest TV sale event in the UK. OLED discounts of £200–£500 are common at Amazon, Currys and John Lewis.
🎁 Boxing Day
Post-Christmas clearance pricing. Retailers discount current-year models to clear stock before January.
🌸 New Lineup Launch (Spring)
When LG, Samsung and Sony release new annual ranges, the previous year's models drop significantly across all retailers.
⚡ Amazon Prime Day (July)
Amazon runs competitive TV deals during Prime Day. Currys and John Lewis often match pricing during the same period.
🔄 Retailer Price Matching
When one retailer drops a TV price, others follow quickly. These competitive matches can be short-lived.
📦 End of Line Clearance
Retailers drop prices sharply on older models when new stock arrives. These drops are unannounced and can be significant.
TV Technology Guide
OLED TVs
OLED is the premium TV technology, delivering perfect black levels, infinite contrast and wide viewing angles. LG, Sony and Samsung all produce OLED panels in the UK market. A 65 inch OLED typically starts around £1,200–£1,600 but drops £200–£400 during Black Friday. If you watch in a darkened room, OLED is the best TV money can buy at any size.
QLED & Mini-LED TVs
Samsung's QLED and newer Mini-LED technology offers higher peak brightness than OLED and performs exceptionally well in bright rooms. Mini-LED in particular – used in Samsung's Neo QLED and Sony's premium LED range – delivers improved local dimming that closes the contrast gap with OLED. These models start around £800–£1,400 for 65 inch and see strong Black Friday discounts.
Smart TVs (LED)
Mid-range 4K smart TVs from LG, Samsung, Sony, Hisense and TCL offer excellent picture quality for everyday viewing at accessible prices. A 65 inch smart TV in this category typically costs £600–£1,000 and can drop £100–£250 during sale events. If you primarily watch streaming content in a bright room, a good LED smart TV is outstanding value.
UK TV Price Guide by Screen Size
| Screen Size | Mid-Range Smart TV | Premium OLED |
|---|---|---|
| 55 inch | £400–£700 | £900–£1,400 |
| 65 inch | £600–£1,000 | £1,200–£1,800 |
| 75 inch | £800–£1,400 | £1,800–£2,800+ |
| 85 inch | £1,200–£2,000 | £3,000+ |
Top TV Brands in the UK
LG
Market leader in OLED. C series and G series are consistently rated best-in-class.
Samsung
Leading QLED and Neo QLED range. Best brightness in the market.
Sony
Bravia XR OLED and Full Array LED. Excellent picture processing.
Hisense
Outstanding value at mid-range prices. Mini-LED models punch above their price.
TCL
Budget and mid-range with strong specs. Particularly competitive at larger sizes.
Best Black Friday TV strategy: Set your price alert 4–6 weeks before Black Friday. Many retailers start sales early and the best stock sells out before the official date. An alert means you're notified the moment the price drops.
Popular Sony TV Price Alerts
Sony Bravia is one of the most-tracked TV brands in the UK. See our dedicated guide:
Frequently Asked Questions
Is it worth waiting for a TV to go on sale in the UK?
Yes, if you're not in a rush. Premium TVs drop £200–£500 during Black Friday. If you're buying in summer or early autumn, setting a price alert and waiting a few weeks is almost always worth it financially.
Can I track a specific TV model at multiple retailers?
Yes. Each retailer's listing is a separate URL. Set a BuySignal for each retailer and you'll be notified whichever one drops first – useful since prices can vary significantly between Amazon, Currys and John Lewis.
How long does my TV price alert stay active?
Your BuySignal stays active until your target price is reached. No expiry date, no monthly fees – pay £5 once and the alert runs indefinitely.
What's a realistic TV price alert target?
For Black Friday, setting your target £100–£200 below the current price is realistic for most TVs. For OLED models, £200–£400 below current price is achievable. Setting your target too low means the alert may never trigger.
Will I receive spam or marketing emails?
No. BuySignal sends exactly one email – when your target price is hit. Nothing else, ever.